Tag Archives: marketing

Meet the Inman Ambassadors: Andrea Geller

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Andrea Geller is a Coldwell Banker broker associate; her thoughtful, straightforward approach is an asset to her clients — and her colleagues. Continue reading →

Connect the Speakers: Therese Antonelli on leading a brokerage through shift

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When Therese Antonelli first got her real estate license in 2011, the market was still low, and “everybody said, ‘if you can do this, you can do anything.’” Continue reading →

Why you should take a break from holiday marketing

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For brick-and-mortar retail and internet-based retail, the holidays are a business opportunity to depend on. But real estate doesn’t depend on the holidays. Here’s why it’s good to exclude yourself from the noise this season. Continue reading →

Artifakt Digital wants to show agents a better way to get online leads

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Artifakt Digital is a creative marketing and website development firm for real estate agents. The Toronto, Ontario-based marketing agency has more than 120 real estate clients and an average project cost of $25,000. According to the company’s CEO, Andr… Continue reading →

Agent’s reputation, social media matter most to clients: study

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The latest J.D. Power Home Buyer/Seller Satisfaction Study found that the single most important reason for selecting a real estate company is its reputation. Continue reading →

10 things sellers should never say to their listing agents

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Sellers want to give their input to their listing agent on how showings should be handled as well as pricing, managing other agents, offers, negotiations and what they will and will not repair. But here’s where they all too often shoot themselves in th… Continue reading →