Tag Archives: marketing

Embrace. Focus. Execute. Introducing Inman Connect New York 2019

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Kickstart an incredible 2019 at Inman Connect New York, where you’ll learn insights, build connections, and get that inspiration to grow your business. Continue reading →

3 ways to grow your client base as a newbie agent

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New agents are always wondering how to grow their client database. Well, most growth comes from a solid reputation and word of mouth. That said, there are a few tricks new agents can implement to start growing their database as they learn the ropes. Continue reading →

WATCH: New NAR ads show homebuyers weirding out over property details

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The National Association of Realtors has a new series of online ads — in them, people like parts of a house so much that they turn a little crazy. Continue reading →

How to create a home color scheme that captivates buyers

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According to Houzz editor Gwendolyn Purdom and PPG and Glidden color marketing managers, Dee Schlotter and Misty Yeomans, a carefully crafted color scheme can captivate buyers and help them see your space as their new home.

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The right (and wrong) way to procure content for your real estate website

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Content marketing is a must for any great business, but generating enough content to outrank competitors can be hard. Here’s what you need to know about buying and borrowing content so you don’t make a fatal mistake in your marketing. Continue reading →

Facebook slashes 5,000 targeted ad options after HUD complaint

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Facebook is making changes to company advertising policy in an effort to slash thousands of options that allow advertisers to target certain ethnicities and engage in discriminatory advertising. Continue reading →