Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs. With the right approach, you can stay ahead of the curve in the age of AI-powered search engines. Continue reading
Zillow’s Listing Media Services product is now available in Houston, Jacksonville, San Diego, Phoenix, Chicago and San Francisco, the search portal announced Wednesday. Continue reading
Inman’s Marketing All-Stars is a nod to the most effective, creative and boundary-pushing marketing professionals in the real estate community. Continue reading
Trainer and marketing expert Rachael Hite says you don’t have to dance on social media to create short-form content. Here are five ideas that are friendly and feasible for introverted personalities who want to make content that feels more authentic to … Continue reading
In this bootstrap economy, knowing how to capture professional pictures and videos of your listings could save you thousands in marketing expenses. Marketing expert Latham Jenkins shares his pro tips for using your iPhone to capture stunning, high-qual… Continue reading
It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading
Targeting the right audience is a critical factor in real estate marketing success. Here’s how to crunch the numbers and make sure you’re as effective as possible. Continue reading
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it’s time to upgrade your branding, Bernice Ross has the insights you need. Continue reading
There’s never been a better time to switch up your marketing and branding. Take this seven-day challenge to put your best face (and bio) forward. Continue reading
Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s recent study reflects and how you can be sensitive to the needs all of your buyers. Continue reading