Why most Realtors are failing at social media (and how to improve)

Whether you’re a seasoned real estate agent or just starting out, Rick Guerrero’s video will equip you with the knowledge to stand out online and convert your audience into clients. Continue reading

Maximizing a ‘3rd place’: 3 keys to building relationships that transact

Third places, where people gather for face-to-face social interaction, offer an opportunity for real estate agents in our increasingly fragmented and isolated society, team leader Carl Medford writes. Continue reading

Listing descriptions are the most popular way to use AI: SURVEY

Delta Media Group conducted a survey of 100 brokerages on their sentiment toward the growth of artificial intelligence in real estate. Continue reading

Yes, there’s still time to make 2025 your best year yet in real estate

There is business to do, and someone is going to have their best year ever, Jimmy Burgess writes. Why shouldn’t it be you? Continue reading

Martech is the future of real estate

Tune in to Inman Access, and learn how marketing technology will impact the way you market yourself and your listings. Continue reading

Agents need to push past fear when posting online

Industry leaders at Inman Connect New York argued that social media and online videos are essential tools for today’s real estate agents, who need to find their voice and share their stories. Continue reading

RealForce gives marketing teams agency-level power: Tech Review

Craig Rowe reviews for Inman a digital marketing solution called RealForce, which offers an array of enterprise-level capabilities ideal for empowering marketing and creative teams for big-brand brokerages. Continue reading

Use software to automate the small stuff, tech leaders advise

Courted CEO Sean Soderstrom, Zoocasa CEO Carrie Lysenko and Bramlett Residential Real Estate owner Eric Bramlett debated the impact technology has on homes sales Thursday at ICNY. Continue reading

Put people first: How to connect with consumers deeper, faster

Understanding the psychology of consumers can help you create better relationships quicker, founder of The Talent Brokerage, Giselle Ugarte, said at Inman Connect New York. Continue reading

‘Decide what is authentic,’ then build a brand, experts say

While some stumble into their brand organically, panelists at Inman Connect New York Wednesday emphasized that successful branding is a strategic process that requires authenticity and consistency. Continue reading