.Realestate expands into full branding, marketing services

The National Association of Realtors partner now offers branding and marketing services, which includes website creation, customer relationship management and AI-powered search engine optimization. Continue reading

Affordability comes from small wins, not One Big, Beautiful Bill

Progress will come from dozens of reforms — legislative, regulatory, executive and local — each removing one obstacle, lowering one cost or opening one more door, Craig Cheatham writes. Continue reading

Indianapolis crowned the most ‘buyer-friendly’ market in 2026

The South, Midwest and Mid-Atlantic dominated Zillow’s buyer-friendly markets list, with homebuyers finding favorable pricing trends and greater negotiation leverage. Continue reading

Homebuyers canceled deals at their highest rate ever in December

Homebuyers in the U.S. canceled about 40,000 purchase agreements during the month of December — a record for any December dating back to at least 2017. Continue reading

Tenants in HUD housing now have to prove they’re US citizens

Secretary Scott Turner vowed the agency would “leave no stone unturned” in rooting out non-citizens who might be taking advantage of HUD-funded housing. Continue reading

Buckle up, agents, because mortgage rates are near their lowest level in 3 years

The average 30-year fixed-rate mortgage hit 6.09 percent this week. The shift has brought average monthly housing payments down 6 percent compared to 2025. Continue reading

Stop trying to ‘scale’: Why revenue ‘stacking’ is the strategy you need

The industry is obsessed with “scaling,” but the term has become a vague placeholder. Instead, Zac Kennedy writes, we should embrace the “stacking” method. Continue reading

Asset vs. income: Why most businesses don’t compound 

Self-employment can be a rational and rewarding choice, Nick Schlekeway writes, but it should not be mistaken for building an asset that compounds. Continue reading

Pending sales sink as buyers ‘wait and see’ for spring

Pending home sales declined 9.3 percent month over month in December, as a dip in mortgage rates failed to outweigh consumers concerns about high home prices and the overall economy. Continue reading

Use these 3 major mortgage shifts to generate listing and buyer leads 

Bernice Ross writes that the time to jump over the January slump is now, thanks to three recent shifts in the mortgage market that may yield new prospects from the data you already have. Continue reading