3 secrets for perfecting your personal brand

Effective personal branding showcases your skills and experiences and helps you stand out from the competition and build trust with clients. Agents need to embrace personal branding and control their online presence now more than ever. Here are three s… Continue reading

How to manage expectations and move sellers to realism

Tami Pardee and Aaron Kirman are two of luxury real estate’s top producers, and they are sharing their success secrets on how to navigate tricky conversations, get your sellers to price the home right, and manage expectations with your clients througho… Continue reading

Want to level up in 2022? 5 ways to approach growth

If you want to level up in 2022, first, slow down. Think carefully about the past year — what worked, what didn’t, what could’ve used a little improvement — and then start carving your path to growth one step at a time. Continue reading

3 assets high-net-worth buyers are looking for in (all) their properties

These three facets of home design are critical to high-net-worth buyers now, and they will be into the future, says founder and CEO of The Agency Mauricio Umansky. Continue reading

A new wave of luxury buyers: Business models and trends to watch

The new wave of luxury real estate buyers has changed the playing field. The good news is that top luxury professionals in the industry have insights that’ll help you take advantage of the opportunities it presents. Continue reading

3 tech tools new agents should absolutely know about

Are you familiar with CRM software and lead generation tools? What about AI? If you aren’t familiarizing yourself with the latest and greatest in tech, you’re missing out on an opportunity to kick your business up a notch (or two). Here’s what to know. Continue reading

Oh, Canada! The Agency opens new franchise office in Vancouver

Led by managing partners Kit Matkaluk and Hugh Cooper, the new office is the company’s 20th franchise in North America and seventh in Canada. Continue reading