How to select the right partners for franchising

Expanding into new markets through franchise partners is an exciting opportunity for any business — but it’s also one that takes a lot of planning. Here’s what to think about when picking your partners. Continue reading

How to coach clients through an inventory-depleted market

It’s not easy navigating a market with anemic inventory levels, which is why real estate pros should do what they can to help clients throughout the process. Here are a few key things agents need to do. Continue reading

Scaling your business? 5 pointers for successful growth

Whether you’re expanding your brokerage, team or personal real estate business, here are a few pointers for growth that you can use to ensure an organic expansion — without sacrificing experience. Continue reading

They came for 2-sided deals — then a pocket listing debate broke out

Despite its title — “The End of the Two-Sided Deal: Will This Be The New Normal?” — a panel at Inman Connect quickly turned into an intense debate over the role of pocket listings. Continue reading

Connecting with Mauricio Umansky: The looming luxury shortage

“There is a tremendous shortage of inventory, and I think it’s the only thing holding us back,” the founder of The Agency told Inman leading up to Inman Connect this month. Continue reading

How to prepare your brokerage for a safe return to the office

As agents and staff plan to return to the office, having an action plan that prioritizes safety and wellness is extremely important. Here are a few ways you can create a tailored strategy, while keeping health and wellness top-of-mind. Continue reading

The Agency recognized for COVID safety measures

The Agency became the first residential brokerage to earn a WELL Health-Safety Rating from the International WELL Building Institute. Launched during the height of the pandemic, the rating confirms that a company has taken the proper health and safety … Continue reading

Luxury brokerage The Agency adds franchise on Long Island

The office will be the 18th for the Los Angeles-based brand, and will operate in Huntington, about an hour outside of Manhattan. Continue reading

How to build a brand that elevates your business

Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that’ll ultimately boost your business. Continue reading

How strategic partnerships can help your brokerage stand out

Whether it’s providing a value-add for agents, boosting awareness of your brand in a new market or generating more sales, strategic partnerships can give you the edge over others in the industry in so many ways. Here are a few. Continue reading