Facebook’s ad targeting was more exclusionary than most realized

Advertisers were offered thousands of attributes to choose from to exclude based on user data collected by Facebook, including words like “foreigner.” Continue reading

Want to be a local expert? Try LiveBy’s unique brand of marketing

The local web content provider thrived behind the scenes with brokerage and software partnerships, but now it’s emerging to serve the greater agent market and helping real estate agents become the local voice by offering data-driven content marketing m… Continue reading

Tried and true: email marketing is still king of the hill

Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it’s easy to get caught up in the hype and want to focus on social media. Continue reading

‘I don’t like the new ownership’: Contactually clients react to Compass’ blockbuster acquisition

Compass’s acquisition of Contactually has some of the CRM-maker’s 37,000 users wondering if they should find a new customer relationship management platform. Continue reading

Local content provider LiveBy is the newest addition to the MoxiCloud

Seattle-based real estate technology company, MoxiWorks, announced this week that LiveBy, a solution that provides localized, customer-facing marketing data and content for agents, is the latest member of its MoxiCloud, an omni-channel, “plug-and-play”… Continue reading

Why brokerages must own their data

When you think “data,” you probably think property (or listing) data. And that’s not entirely wrong, but it’s far from right. There are actually three main data pillars for a broker: property data, but also brokerage data and consumer data. Continue reading

MoxiWorks goes for Upstream’s jugular

Real estate technology firm MoxiWorks has thrown down the gauntlet, casting its own data service MoxiCloud as a replacement for Upstream, the controversial broker data management platform funded by the National Association of Realtors until a sudden sp… Continue reading

Biggest brokerage news of 2018

Brokerages saw a lot of movement this year, be it highly-producing teams and franchises striking out on their own or legacy companies launching new brands. Continue reading

MoxiWorks has all that and more for the tech-forward broker

MoxiWorks is a multi-faceted lead tracking, productivity automation and marketing platform for brokerages.  Continue reading