Zillow unveils new AI-powered technology suite, Zillow Pro

Zillow Pro combines Follow Up Boss, My Agent and Agent Profiles, and enhances them with exclusive data and capabilities. The Pro suite will be available nationwide by mid-2026. Continue reading

The ‘my’ agent: How this approach can hamper a transaction

Work in real estate sales long enough, and you’ll cross paths with a host of different personalities, both good and bad. But there’s one type of agent this broker-owner struggles with — those who let transactions revolve entirely around them. Continue reading