MLS to AI: The real estate acronym decoder every agent needs in 2026

Contributor and COO Holly Brink has the ultimate guide to decode the lingo of business for new and seasoned agents. Continue reading

Stop freaking out about 50-year mortgages. They might save the housing market

A 50-year mortgage is not a financial trap, broker Holly Brink writes. It’s a tool that’s designed to give homebuyers more ways to win in today’s market. Continue reading

What Zillow’s Matterport fallout means for agents like you

While Zillow and CoStar are fighting (again), broker Holly Brink writes, agents still have to market their listings. Here’s what this move means and what you should do now to protect your business Continue reading

5 things to do today to give yourself a fighting chance on ChatGPT

Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business. Continue reading

Evergreen Home Loans hiring to serve 29 additional states

After setting up shop in 11 new states, lender’s “strategic expansion into carefully identified markets nationwide” will include 18 additional states before next year’s spring homebuying season. Continue reading

These agents are ‘drowning.’ AI was supposed to save them

Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service. Continue reading

These agents are ‘drowning.’ AI was supposed to save them

Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service. Continue reading

How are you breaking down barriers for agents and clients living with disabilities?

On July 26, 1990, President George H.W. Bush signed the Americans with Disabilities Act into law. In observance, ensure your business is inclusive and easily accessible to everyone, broker Holly Brink writes. Continue reading

How are you breaking down barriers for agents and clients living with disabilities?

On July 26, 1990, President George H.W. Bush signed the Americans with Disabilities Act into law. In observance, ensure your business is inclusive and easily accessible to everyone, broker Holly Brink writes. Continue reading

How are you breaking down barriers for agents and clients living with disabilities?

On July 26, 1990, President George H.W. Bush signed the Americans with Disabilities Act into law. In observance, ensure your business is inclusive and easily accessible to everyone, broker Holly Brink writes. Continue reading