Your best year ever! 3 areas of focus and 21 strategies that pay

Great agents do daily what good agents do occasionally. Let Jimmy Burgess walk you through 21 best marketing practices to grow your business. Continue reading

What is the meaning of full service?

Does “full-service real estate” really mean anything, or is it just something brokerages say to charge higher fees? Teresa Boardman looks at the service-shortfalls of so-called full-service brokerages and teams. Continue reading

And the trending interior design colors for 2023 are …

Everything’s coming up roses in the design world, with many interior tastemakers leaning into corals, reds and berries to reflect their emphasis on bold colors inspired by nature. Continue reading

3 Instagram alternatives so you never have to cold call again

Whether you’ve always hated cold calling or never started in the first place, these ideas from social media strategist Michelle Berman-Mickel, will help you lead gen on Instagram instead. Continue reading

5 effective prospecting strategies to take you beyond cold calling

Although cold calling has traditionally been used as the leading sales prospecting approach, alternative strategies often yield better outcomes in today’s business landscape. Marketing expert Diana Zaya shares lead gen ideas to take you beyond the phon… Continue reading

Stop trying to be Steve Jobs. Focus on these 12 principles instead

These 12 principles can act as guideposts and mile markers to measure your forward progress, writes mega-team leader Carl Medford. Do not take shortcuts. Continue reading

LISTEN: In today’s market, can doing good help agents do well?

Atlanta broker-owner Amy McCoy joins Dr. Lee Davenport for a discussion of community advocacy and housing equity. Continue reading

Am I too old to post on Instagram?

Instagram isn’t just for 21-year-old would-be models. Sue “Pinky” Benson shares why Gen-X is the fastest-growing group on the platform and why you should be there, too. Continue reading

WATCH: The right lender can make buyer love letters obsolete

Not crazy about buyer love letters? Mortgage expert Rick Guerrero says that a great lender can reach out to the listing agent on a buyer’s behalf to offer information and reassurance. Continue reading

The agent’s guide to crafting a winning unique value proposition

Your unique value proposition is more than just a catchy slogan, writes media expert Jeremy Knauff. It’s a powerful way to differentiate yourself from your competition. Continue reading