ChatGPT picked favorites from 10 commission objection scripts

If you’re having trouble figuring out which scripts work best in various situations, take them for a test drive on ChatGPT, writes trainer and author Bernice Ross. See what it says, and ask it to explain why one script is more effective than the others… Continue reading

10 tips to make your first client event a roaring success

When done well, events offer huge rewards, whether that’s increased brand engagement or more leads coming through your door from referrals made at events themselves.  Continue reading

CHALLENGE: Audit your online footprint in 7 days

In just one week, you can make sure that every platform where you have a profile is fully updated with this handy-dandy checklist.
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Stand out in any market with a DIY public relations plan

Getting featured in the press can be a game changer because, in addition to creating exposure, it also helps you become a recognized authority in your market. Marketing expert Jeremy Knauff provides a step-by-step strategy for connecting with members o… Continue reading

Lean times require you to lean in. Here’s how

Lean into focused activities, lean into lead generation, lean into holding two appointments a week, lean into purposeful conversations and, of course, lean into the 200 percent life. Continue reading

Sell your city when you serve and support your community

Market yourself when you serve as an ambassador for your community and provide information and expertise to both newcomers and current residents. Continue reading

Better property descriptions can help you sell more homes this spring

It’s time to implement superior copywriting techniques in the real estate space to help connect with buyers logically and emotionally. Continue reading

Put yourself out there! How to develop a media relations strategy

Growing your content marketing plan means adding leverage by reaching out to the media. Part four of this five-part series shares what to write and how to craft a media outreach strategy. Continue reading

Now, more than ever, it’s time to tighten your belt: 6 cost-cutting tips

If you’re looking to cut costs while building your business, this list offers plenty of areas to rethink, regroup and reduce spending. Continue reading

Now, more than ever, it’s time to tighten your belt: 6 cost-cutting tips

If you’re looking to cut costs while building your business, this list offers plenty of areas to rethink, regroup and reduce spending. Continue reading