How to build a local Facebook group that actually generates leads

Developing highly successful and engaged Facebook groups takes time, commitment and a value-added perspective. Stacey Soleil shares tips from the best-of-the-best groups and the real estate agents who run them. Continue reading

Old, tired, out-of-style: 5 mistakes that are ruining your social media

Creating a strategy upfront isn’t enough to keep your social media on point long-term, according to luxury marketing expert Laura Stace. Ensure that your social media presence is meaningful, engaging, and up-to-date by avoiding these common mistakes. Continue reading

11 how-tos to help you plan your tax season

Running your own business comes with a slew of rules, regulations and obligations. As a new agent, it’s critical to keep your finances in check and prepare for taxes from the get-go. We’ve rounded up our top resources to help you get ahead of what’s co… Continue reading

10 tips for throwing an un-be-leafable fall event on a budget

Now is the perfect time to plan an event to thank your clients, showcase your business and attract potential buyers. With a little creativity and planning, you can throw an event that’ll rival your competitors without breaking the bank, author and coac… Continue reading

At a glance: Expenses agents should be tracking from the get-go

As we enter the fourth quarter, now’s the time to get your finances in order for Tax Day. Here’s a quick look at what is and isn’t deductible as you prepare for tax season in real estate. Continue reading

8 hard-learned money lessons from housing-crash survivors

In times of turbulence, the best leaders make tough decisions and course corrections, according to agent Shelley Zavitz. Here are financial lessons from real estate agents who made it through the 2008 market crash to help guide you. Continue reading

9 questions second-homebuyers should ask themselves before the search

A second home is both a luxury and a highly nuanced investment that can have a big impact on both lifestyle and finances. Here are nine questions buyers should ask themselves before starting a second-home search. Continue reading

Want to help EVERY client find a dream home? 7 tips for working with buyers with special needs

Even with the best of intentions, it can be difficult to consider all of the factors your clients may need to consider when they’re dealing with mobility issues, vision impairments or other challenges. However, according to Amanda Deering, there are ma… Continue reading

Open up your open house! 5 tips for ensuring everyone has access

Homebuyers have different needs, and an open house offers an opportunity to meet them, according to Amanda Deering. You can bring inclusiveness to your open house to open the doors to individuals with disabilities. Continue reading

My home has a basement dungeon. Can I include it as part of the GLA?

“Barbarian” became a runaway hit in October, but the Airbnb-referencing horror flick also raises a thorny issue for agents: What rooms can be listed as part of a property’s total square footage? Continue reading