In this shifting market, agents will have to do more to achieve the same results they were getting before, writes Adam Hergenrother. Here, he breaks down Gary Keller’s formula for doing more and how you can take action to do more and achieve more this … Continue reading
Inman’s Marketing All-Stars is a nod to the most effective, creative and boundary-pushing marketing professionals in the real estate community. Continue reading
In this bootstrap economy, knowing how to capture professional pictures and videos of your listings could save you thousands in marketing expenses. Marketing expert Latham Jenkins shares his pro tips for using your iPhone to capture stunning, high-qual… Continue reading
It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading
Targeting the right audience is a critical factor in real estate marketing success. Here’s how to crunch the numbers and make sure you’re as effective as possible. Continue reading
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it’s time to upgrade your branding, Bernice Ross has the insights you need. Continue reading
Gerard Splendore’s series on kitchen and bath design concludes with a look at smart home solutions and the future of residential spaces. Continue reading
There’s never been a better time to switch up your marketing and branding. Take this seven-day challenge to put your best face (and bio) forward. Continue reading
Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s recent study reflects and how you can be sensitive to the needs all of your buyers. Continue reading
If you want to keep your pipeline full, you can’t slack off on marketing. Take this quiz to find out if you’re doing everything you can (and should) be doing now. Continue reading