Artificial intelligence can revolutionize how you track expenses and forecast tax bills, but the strategic decisions that build wealth — S-corp elections, retirement choices — still need human expertise. Continue reading
Recruiting and retention aren’t just about branding or commission splits. Verl Workman shares what agents really need from their next brokerage. Continue reading
Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes. Continue reading
As the logistics of the merger unfold, members of the real estate community continue to share their thoughts on the deal. Continue reading
Building community isn’t about how long you’ve been in business; it is about how you show up with events, charity work and celebrating clients, says C21 broker Bruce Garber. Continue reading
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact. Continue reading
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes. Continue reading
This week on the Download: A rash of incidents has put agent behavior under the spotlight. Is the industry facing a professionalism crisis — or just a few bad apples and a perception problem? Continue reading
Word of mouth is great, Stacey Ross Cohen writes, but in today’s ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health. Continue reading
You make a great first impression, but do you get the deal? Coldwell Banker Warburg’s Kevelyn Guzman writes that the art of the follow-up is where trust, loyalty and contracts are won. Continue reading