The pros and cons of representing renter clients

Though renting may come with smaller commissions than selling, working with prospective tenants can still be a profitable part of your real estate business, Philadelphia Realtor Jonathan Pressman writes. Continue reading

How to reduce your income taxes legally using real estate investing

Tax strategist David A. Perez helps real estate investors plan ahead to minimize their tax burden. Here he shares his insights with author Bernice Ross. Continue reading

10 creative euphemisms for a sluggish real estate market

Although euphemisms and analogies are not the magic solution to a sluggish market, Darryl Davis writes, they can help make a difference in how you approach the situation. Continue reading

‘Together we’ — How women in real estate are working to thrive

Women gathered to share how to move forward in challenging times — together — at WomanUP! 2023. Here’s a splinter of the wisdom they shared and why it matters so much right now. Continue reading

Got a buyer on the line? Here are 4 steps for handling objections today

According to mega-team leader Carl Medford, in today’s market, those who learn to effectively handle objections will be the ones who end up at the closing table with their clients. Continue reading

This LGBTQ+ advocate has a message for you this Pride Month

Erin Morrison, LGBTQ Alliance 2023 president, shares the growing fears among the LGBTQ+ community, where RPACs and the code of ethics come in, and how to be an ally this Pride Month. It’s time to become the vocal majority. Continue reading