When New Mexico builder Abrazo Homes named its floor plans after iconic historical women, it ignited a social media firestorm. Here’s why using celebrities and cultural figures without permission to market your business is such a bad idea. Continue reading
Sales of newly built single-family homes clocked in at a seasonally adjusted annual rate of 679,000 during the month of October. Continue reading
First-time buyers are less likely than homeowners to be holding out for lower mortgage rates. But they hold a host of other priorities and concerns, according to an Intel analysis of buyer behavior. Continue reading
Homebuyers are backing away from the market as mortgage rates continue to climb. But new listings aren’t declining as quickly, Redfin reports. Continue reading
Maegan Sherlock, senior research analyst for John Burns, spoke with Intel about the results of the firm’s latest household sentiment survey: “I was hoping to see a new ‘magic’ mortgage rate.” Continue reading
Master the new construction niche, and grow your business by building relationships with builders and developers in your market. Continue reading
Supposedly fire-resistant homes newly constructed in Calaveras County are being built with magnesium sourced from Canada. Continue reading
The former No. 1 Engel & Völkers Americas agent tells Inman how real estate professionals can build top businesses by targeting a niche. Continue reading
Construction data and technology company Zonda has acquired yet another company, this time UTour, a system for offering self-guided home tours to enhance Livabl, a public-facing search experience for new construction homes which the company launched in… Continue reading
Unlock new opportunities in a low inventory market when you dig into the new construction segment of the residential market. Continue reading