How much are iBuyers paying for customer acquisition?

Over the past three years, the largest iBuyers — Opendoor, Zillow and Offerpad — have spent over $200 million advertising directly to consumers. That spend peaked in 2019 before slowing during the pandemic. Historically and today, Opendoor appears to b… Continue reading

How the marriage between Spencer Rascoff and Offerpad came to be

Spencer Rascoff and Offerpad CEO Brian Bair spoke to Inman about the behind-the-scenes moves that led to Offerpad’s decision to go public via a special purpose acquisition company. Continue reading

IBuyers are willing to lose billions to gain market share: DelPrete

With 2020 firmly behind us, the world’s two largest iBuyers have released their full financial results for the year. Here’s a direct financial comparison of iBuyers Zillow versus Opendoor and an individual look at the key points of difference from 2019… Continue reading

‘We’re never going back to normal’: Pete Flint on our digital future

To kick off Connect Now on Tuesday, Brad Inman and Trulia co-founder Pete Flint discussed the challenges and opportunities tied to the digitization of real estate. Continue reading

The Real Word: Are Opendoor’s plans too ambitious?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss Opendoor’s expansion plans, Google Alerts for your business and a viral listing. Continue reading

Colorado brokerage The Group launches guaranteed offer program

The Group’s Zavvie-powered program allows sellers to compare several selling options, including all-cash offers from iBuyers and EasyKnock’s MoveAbility. Continue reading