Inventory insanity: The secret economic forces fueling the housing shortage

Many consumers may not realize it, but they’re increasingly competing against institutional investors and contending with soaring building costs. Continue reading

Opendoor hires new vice president of sales and support

Former GoDaddy and Sirius XM executive Shannon Hodges will lead the company’s acquisition and resale growth goals as they aim to improve revenue post IPO. Continue reading

Knock hires Goldman Sachs, fueling IPO speculation

Is the company behind the fast growing Home Swap knocking on Wall Street’s door? Knock CEO Sean Black will only confirm the hiring of Goldman. He was part of the team that took Trulia public. Continue reading

How much are iBuyers paying for customer acquisition?

Over the past three years, the largest iBuyers — Opendoor, Zillow and Offerpad — have spent over $200 million advertising directly to consumers. That spend peaked in 2019 before slowing during the pandemic. Historically and today, Opendoor appears to b… Continue reading

How the marriage between Spencer Rascoff and Offerpad came to be

Spencer Rascoff and Offerpad CEO Brian Bair spoke to Inman about the behind-the-scenes moves that led to Offerpad’s decision to go public via a special purpose acquisition company. Continue reading

IBuyers are willing to lose billions to gain market share: DelPrete

With 2020 firmly behind us, the world’s two largest iBuyers have released their full financial results for the year. Here’s a direct financial comparison of iBuyers Zillow versus Opendoor and an individual look at the key points of difference from 2019… Continue reading

‘We’re never going back to normal’: Pete Flint on our digital future

To kick off Connect Now on Tuesday, Brad Inman and Trulia co-founder Pete Flint discussed the challenges and opportunities tied to the digitization of real estate. Continue reading