The Real Word: Tom Ferry’s top tips for 2022

In this edition of The Real Word, Bryon Lazine and Nicole White discuss key takeaways from the 2021 Tom Ferry Success Summit, Opendoor’s $9 billion debt war chest and the perks of being a one-stop shop brokerage. Continue reading

11 irrefutable laws of success in real estate

After studying top producers and reading John Maxwell’s “The 21 Irrefutable Laws of Leadership,” Jimmy Burgess believes these are the 11 irrefutable laws of success in real estate. If you follow them, explosive growth is just around the corner.
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The motivation myth: What agents need to know

Believing you can motivate other people will only disappoint. The truth of the matter is motivation is internal; you can only tap into people’s motivations. Here are a few other motivation myths agents should be aware of so they don’t spin their wheels… Continue reading

Tech will never replace agents. Here’s why

Real estate agents do things that only a human mind and touch, understanding, and empathy can achieve. Through his personal experiences, Jay Thompson explains how invaluable agents are and why they’ll never be replaced. Continue reading

Place tenants and find future buyers with RentBase, a CRM for rental agents

RentBase’s internal research shows aspiring tenants who complete their onboarding survey end up choosing properties that cost 15 percent more per month. Continue reading

Blimp drives deal communication, compensates for data: Tech review

Imagine if Facebook compensated users for every like, image post or ad campaign they started. That’s the idea behind Blimp’s approach to bettering the industry. Continue reading

Why NAR is on the right side of the agent commission debate

Anthony Lamacchia generally agrees with Homie CEO Johnny Hanna’s take that change is good for the industry. However, he doesn’t see the agent commission “reckoning” as better for consumers as many are painting it. Here’s why. Continue reading

7 mistakes top producers don’t let derail their success

Success leaves clues, Jimmy Burgess will be the first tell you. He’s studied top-producing agents to understand their essence and replicate that success. Here, he lists the seven things top producers do not do because they would stunt growth. Continue reading

Why listing feedback is a terrible idea

Listing feedback doesn’t matter, it’s a bad idea, and you should stop giving it, says Jay Thompson. Here’s why he believes it’s a bad move for your clients, the buyer’s agent and your career. Continue reading

Zillow, ShowingTime and why lack of competition kills customer service

The Zillow-ShowingTime deal is what a modern-day monopoly might look like. As fewer companies dominate the scene and own the software it takes to run a real estate business, prices will go up while customer service and innovation decline. Continue reading