11 tech tools that’ll save you time — and drum up more business

Automating your processes to make better use of your time and resources will allow you to focus more on building relationships, which is the key to taking your business to the next level. Here’s a list of real estate tech that’ll make your life easier. Continue reading

The Real Word: How does climate change affect the housing market?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should b… Continue reading

Fair Housing Month: How are you championing education?

There are still enough days left in Fair Housing Month to put together a plan for how you are going to educate yourself and your clients. Here’s how one broker-owner is joining the conversation about fair housing — and how you can, too. Continue reading

Everyone wants a slice of the housing market. That’s the problem

Right now, the housing market has a slew of uninvited guests in one of the worst housing shortages in the history of America. Continue reading

The Real Word: Which markets saw the largest inflow of new homebuyers?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss mortgage changes for vacation homes, how many Americans moved during the pandemic and videos every … Continue reading

MailMatic wants to be in your 2021 marketing plans

Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness. Continue reading

Will rising mortgage rates affect appetite for homebuying?

Vaccinations and stimulus measures are fueling optimism for an epic economic rebound, and there are other factors at play. Here is a look at how the housing market has fared over the past year and what to expect. Continue reading

Know your numbers! How to be more accountable for your team’s financials

Most team leaders think they know their numbers, but the reality is that we’re not as clear on them as we think we are. We have a general idea, but that’s not good enough. Here are the numbers you really need to pay attention to and why they’re so crit… Continue reading

Stop being a secret agent! 8 real estate conversation-starters

If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate. Continue reading

My top Back to Basics tip? Answer the damn phone

There’s tons of training that addresses diligent follow-up and frequent outreach. What’s far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the… Continue reading