In this edition of The Real Word, Bryon Lazine and Nicole White discuss a viral TikTok video that criticizes iBuyers, what Americans are willing to sacrifice for a home, and the “Conjuring” house that’s now on the market. Continue reading
The great uncoupling of commissions is coming. Whether it’s government intervention or voluntary innovation, as the DOJ versus NAR battle shows, change will happen in the industry. Consumers are asking for it. Agents and brokers who choose innovation o… Continue reading
When comparing top performers to struggling agents, Jimmy Burgess sees three general mindset snags that flailing agents cannot get past, so they just stop. Consider how you respond to these three challenges. Continue reading
Kagent is software to help real estate agents manage open houses and deliver post-event surveys to buyers and leads. It’s also a great example of how a well-designed user experience can speed adoption. Continue reading
Are rising housing prices a bad thing? Consumers think so. It’s critical real estate agents agents understand and can explain what that means for clients, the industry and the economy. Continue reading
Agents flock to Facebook groups in search of answers in overcoming commission objections only to find a lot of useless chatter. Jay Thompson breaks down why some of the most common objection handlers are ineffective and shares the best response ever.
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SparkOffer is an open-offer model for buying homes, run by the listing agent to help market sellers’ homes. It can especially benefit agents with unique luxury listings, investment properties, land and other real estate that doesn’t earn a lot of atten… Continue reading
The app can help investors find and quickly secure single-family-rental investments in cities around the country — or world — and provides management, leasing and no-recourse, interest-free financing. Continue reading
In this edition of The Real Word, Bryon Lazine and Nicole White discuss Evergrande’s financial crisis, a Florida agent who’s being sued in $4.8 million transaction, and the paint color that can cool a home better than air-conditioning. Continue reading
To help you continue to grow your business as the market normalizes and flex those listing marketing muscles, here’s a step-by-step plan to launch your listing’s marketing — and sell quickly, for more — plus how to keep your sellers in the loop and ado… Continue reading