Tag Archives: Opinion

Marketing and CRM solution Agent 3000 is big on features

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Agent 3000, developed by one-time South Florida broker Shawn Sommer, is all about execution over fluff, now accessible to 250,000 agents. Continue reading →

The Real Word: Is Zillow becoming a transaction platform?

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll talk through their biggest takeaways from Zillow Unlock.  Continue reading →

The end of an era: How the NAR Expo has changed

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Although it’s too soon to write an obituary, the 2019 event might be the last great Realtors Conference and Expo. Industry changes are altering the size and scope of the conference, resulting in the slow demise of a once great trade show event. Continue reading →

How to manage buyer expectations in a shifting market

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A new generation of homebuyers doesn’t seem to believe that simply owning a home can be the first step toward wealth creation. Agents can help them to gain a more sensible perspective and a home in their price range with these suggestions. Continue reading →

A decade of social media marketing: The good, the bad and the ugly

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When I was with a big box at the advent of social media, the higher-ups seemed to tolerate my blog, but they strongly suggested that I “get my nose out of that laptop and go out and meet people.” My how things have changed. Continue reading →

8 real estate myths that need to be busted for good

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What consumers think they know about the real estate industry creates false perceptions of a profession that is often surrounded by damaging assumptions. Make it your mission to debunk these consumer-held falsehoods. Continue reading →

Pocket listings are bad for consumers — period

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The MLS functions because of bilateral cooperation and compensation. You have to “pay to play,” and you pay by providing your listings. You can’t just take from the MLS without giving back. Continue reading →

Smart-home tech for agents: Lutron smart dimmers vs. Philips Hue lighting system

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In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. This week, they’ll talk about smart dimmers versus lighting systems. Continue reading →