Why 99% of what you were taught about lead generation is flawed

Successful lead generation is not about making hundreds of calls and paying through the nose to find potential clients. Here’s a method for building a system to attract desirable clients. Continue reading

Convert and converse, with Verse

Verse is software that can help qualify needs through automated engagement and long-term, scripted follow-up. Continue reading

Who will emerge on top in the world of real estate 3.0?

To cross the chasm of digitization, brokers need to focus on training their agents to provide excellent service, at the same time as providing them with value. Continue reading

Smart-home tech for agents: Samsung SmartThings Hub and accessories

Samsung SmartThings hub and sensors allow you to remotely control and automate devices across different manufacturers that don’t have direct integrations. Continue reading

How to be a good person online and win the internet

Digital etiquette isn’t all that different from real life etiquette: If you wouldn’t do or say something IRL, don’t do it online. Here are nine more tips to help you be a good person on the internet. Continue reading

How to use job titles to prospect and make connections

Almost every person in the world could be a referral source, if you think creatively. Here’s what to look for and what to think about when you’re looking for referrals from people in different industries. Continue reading

The Real Word: The truth about the MLS cooperation policy

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they discuss the pros and cons of the National Association of Realtors’ new Clear Cooperation Policy, the rise of “co-living” and a Facebo… Continue reading

C.A.R. President on housing crisis: ‘Our state’s future is on the line’

California Association of Realtors President Jeanne Radsick believes 2020 is the time for her state to pass pro-housing legislation. Continue reading

The Kaizen way: Reach your goals and improve, step by step

As a broker or team leader, you might have goals for your agents, but you need to train them to focus on the process of achieving those goals to successfully reach them. Continue reading