Tag Archives: Opinion

Keeping It Real: What is a unique value proposition?

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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer talks about how your unique value proposition starts with finding your why.   Continue reading →

Why getting the Pinterest look in your listings matters

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All the images of perfect-looking properties online have heightened buyer expectations. Here are some statistics to be familiar with if your clients are reluctant to stage their property. Continue reading →

Smart-home tech for agents: Moen goes with the Flo

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Brandon Doyle and Colton Pratt scoured the Consumer Electronics Show to uncover the best, most exciting products coming down the pike. This week, Moen’s new line of smart bathroom and kitchen appliances. Continue reading →

Dollars and Sense: Why you need a financial adviser

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So many agents wait too long to plan for the future. I have no clue about your financial situation, but I do know that you need to fully understand your finances and how they will impact your future.  Continue reading →

How to avoid overpricing properties in a shifting market

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If your market has begun to slow, understanding how to properly price homes in a declining market — and how to talk about it with clients — is critical. Continue reading →

MyPlanit continues to impress with new features

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The highly regarded app, which received Inman’s first five-star rating, uses location data as the basis for tracking client and business activity and continues to amaze with its latest features that include client-contextual hot sheets and auto-mileage… Continue reading →

Here’s a 7-step guide to resolving conflicts

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If you’re in the real estate business long enough, you’re bound to butt heads with someone at some point. What’s the best way to get through conflict? Columnist Matthew Szalecki recommends this rational, informed and fair approach to conflict resolutio… Continue reading →

Agent/broker perspective: Why should a top agent hire an assistant?

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In this monthly column, Anthony Askowitz explores a hypothetical real estate situation from both sides of the broker/agent dynamic. This month: A broker wants his top producer to hire an assistant so that she can focus more on selling and securing list… Continue reading →

8 things mortgage lenders do that frustrate agents

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When the loan process gets derailed, it can set off an entire contagion of events that create a tremendous amount of stress for all involved. Here are eight things mortgage lenders do that frustrate agents to no end. Continue reading →