5 tips for turning open house visitors into clients

An open house helps you build excitement about an available home, meet multiple prospects and leave a positive impression on the seller. But it’s also an opportunity to let all those inquiring homebuyers know that you’re a great fit if they need an age… Continue reading

What you should understand about the NYC rental broker fee changes

Agents need to take their clients behind the headlines and explain how New York City’s change to brokers’ fees could hurt them. Continue reading

Be resilient in the face of disruption: My big takeaway from Inman Connect New York

There was a lot of evidence at Inman Connect New York that the large incumbent real estate companies are evolving to cope with the new disruptors on the scene. Here’s how. Continue reading

Growing beyond a team: 10 things you should know as you scale

Take the journey with this team leader, and find out how he went from single agent to leading a team to breaking off into his own brokerage and what he learned along the way. Continue reading

Smart-home tech for agents: Wyze starter kit and cameras

What’s not to like? Wyze Labs’ line of products are high quality, make everyday life more convenient and is reasonably priced. Here, Inman Columnist Brandon Doyle explains how. Continue reading

What the Super Bowl halftime show and real estate have in common

As Jay Thompson watched the Super Bowl halftime entertainment, he couldn’t help but think about the striking similarities between the show and the real estate business. This thought stream invoked the four P’s that it takes to make it in this industry,… Continue reading

9 ways buyers sabotage their home purchase

Over the years, we’ve seen tons of advice on what homebuyers shouldn’t do — opening up new lines of credit, changing jobs, taking out loans are all no-nos. But here we’ll expand on some more self-destructive behaviors buyers can’t seem to resist. … Continue reading

5 reasons agents don’t hire help when they should

So many agents want to grow their businesses, but they hesitate when it comes to hiring help. Here’s a look at why and how it stifles their potential. Continue reading

Why 99% of what you were taught about lead generation is flawed

Successful lead generation is not about making hundreds of calls and paying through the nose to find potential clients. Here’s a method for building a system to attract desirable clients. Continue reading

Convert and converse, with Verse

Verse is software that can help qualify needs through automated engagement and long-term, scripted follow-up. Continue reading