Why open houses — home and away — are lead machines

There’s been a lot of debate about the value of open houses. In my opinion, they’re great for networking and expanding your sphere of influence, and they can help you cast a wider net for business. They can also help you refresh your sense of perspecti… Continue reading

A Realtor’s lament: Why open houses feel dirty

Open houses are beyond passé — they feel wrong. They’re no better than waiting around on the street corner for someone to procure your services, much like what goes on in the red light district. Continue reading

Keeping It Real: Be a leader during uncertain times

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer discusses how agents should react when those around them feel unsure about the future.  Continue reading

Smart-home tech for agents: Best smart outlets

In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. This week, they tested 12 smart plugs. Find out which brands come out on top. Continue reading

Do iBuyers make fair market offers?

To fulfill their strategies and build a viable business that makes money, iBuyers will need to operate walled gardens under their control. Continue reading

The Real Word: A drive-by at an Opendoor listed home

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they discuss a house party gone wrong. Over Halloween weekend, there was a party at a vacant home in Arizona listed by Opendoor where five… Continue reading

6 common industry terms that need to die

Our terminology is damaging the high standards we uphold as we serve our clients. Let’s bury these terms and make things clearer and easier for ourselves, our industry and our clients. Continue reading

Smart-home tech for agents: Best smart light bulbs

In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. This week, they’ll light up and compare smart bulbs. Continue reading

Why ‘coming soon’ listings need to be governed

People need to stop thinking of coming soons and pocket listings as identical, they aren’t. The Clear Cooperation Policy needs to pass. Coming soon needs rules codified that are separate from private, off-MLS sales. Continue reading