Opendoor needs agents more than agents need Opendoor

Opendoor’s latest proptech partnership demonstrates another nail in the coffin of traditional agency. With every iBuyer offer that gets invited into a listing presentation via CloudCMA, the industry collectively sacrifices a little bit more of its soul. Continue reading

When is the best time to buy a house?

Even when looking at hard data, you’ll realize there are a million different rationales you can use to convince clients on timing, but it really depends on their circumstances. Continue reading

Lead-generation game changer: How 60-second Instagram videos have transformed my business

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how M… Continue reading

Stop chasing better splits! It’s your net that truly matters

I heard a long time ago from one of my first mentors that you can feed your ego or you can feed your family — pick one. So what does “net” actually mean? Here are five ways your net is more impactful than a higher split. Continue reading

The Real Word: Is it fair to say iBuyers are untested?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Byron and Nicole talk through a column by Brad Inman and debate whether iBuyers are untested.   Continue reading

When to get rid of a struggling team member

Leading a team is an act of service. If you approach situations like having a struggling agent on your team from the perspective of serving others so they grow, it will allow you to capture opportunities for your personal and professional growth. Continue reading

Tales from the field: A mishandled dual agency and iBuying fail

Welcome to our new recurring column, “Tales from the field.” Sourced from various pros all over the country, these short stories recount what agents are seeing on the front lines and what others can learn from them. This week, broker-owner Laurie Westo… Continue reading

Smart-home tech for agents: Home security hubs

In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. Tune in, so that when your clients ask, you’ll be the expert. This week, host favorites Abode an… Continue reading