Tag Archives: Opinion

How to talk to sellers about pre-listing inspections

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Putting sellers back in control of any part of the process is the No. 1 way to relieve their stress, which should motivate you to go all out to sell sellers on the other major benefits of getting inspections done in advance. Here are three major advant… Continue reading →

How to build a niche to survive in real estate

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As real estate professionals navigate the change that comes with technological disruption, one thing is certain — agents who do not focus on specialization will not survive.
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5 steps for unbridled confidence as a rookie agent

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As a newbie to this industry, you’ve probably already realized that confidence is a key ingredient in a successful career. Real estate can be intimidating and complex, but a little self-assuredness goes a long way in making you feel like a pro. Here ar… Continue reading →

Gary Keller and his fight for the soul of the real estate galaxy

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Gary Keller has embarked on the risky journey of reshaping Keller Williams around his technology vision. The fate of the universe is not at stake, but Keller’s legacy might be. Continue reading →

Let’s talk about real estate: 8 simple conversation-starters

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If you’re intimidated by the prospect of walking up to complete strangers and talking about your job, try one of these natural conversation-starters to get the ball rolling. Continue reading →

3 investing truths from a tenured agent and investor

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Chris Haddon sits down with D.C. agent and investor Cher Castillo, who shares why jumping into real estate — both investing and working with clients — has ultimately created her success and what she’s learned along the way. Continue reading →

Is Purplebricks really in turmoil? A closer look

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The stock price is significantly down from the highs of last year, the U.S. and U.K. CEOs are out, and revenue guidance has been repeatedly downgraded. Find out what other challenges Purplebricks faces in the U.S. here. Continue reading →

The sacred pact of cooperation between brokers is unraveling

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In the end, broker cooperation becomes less and less important. The listing business, as we know it, will be much smaller. Buyers will compete with institutions and agents will deliver on demand service or risk being left out. Continue reading →

5 online tools for keeping tabs on your reputation

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Every individual and business should be aware of what is being said about them online — but the internet is so vast, you might need a little help knowing how or where to begin. Here are five online tools every real estate agent can use to monitor their… Continue reading →