Most know that being a real estate agent isn’t as seen on TV. There’s an infinite potential for reward, but parallel potential for risk. And just about everyone hits a slump at some point. So how do you get back on track once you’ve hit a drought? Star… Continue reading
In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: how to effectively reach your audience. Continue reading
Last weekend the Federal Housing Finance Agency announced the first in a likely series of changes at Fannie Mae and Freddie Mac. Continue reading
You might feel as if you’re achieving a lot by undertaking several tasks at once, but the opposite is true. Neuroscience research shows that multitasking confuses the brain, slows you down and makes you prone to make errors. Continue reading
We all talk about things agents should do to be successful, but today, let’s talk about things that’ll absolutely ruin your business, so that you read, absorb — and go do the opposite of these things. Continue reading
With Move Inc.’s purchase of Austin-based lead gen company Opcity, realtor.com has made some changes. What can we learn from realtor.com’s recent strategy, and what should we prepare for later in the game? Continue reading
Zillow’s recent pivot from a traditional agent ad model to it’s all-in instant offer business model reminds me of Netflix’s gutsy decision in 2007 to move into streaming and away from its profitable DVD-by-mail model. Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Uber drivers finding investment properties, the future of real estate and Realogy CEO on signing bonuses. Continue reading
Zillow won my trust with its great website, but returning CEO Rich Barton’s leadership has me questioning where agents stand in the rapidly evolving real estate ecosystem. Continue reading
Salesforce is a large business technology company, and its CRM is very popular among real estate agents. The company has decided to stop selling its e-commerce software to retail gun stores. How will real estate respond? Continue reading