Today’s real estate agents are grappling with how best to market themselves as well as their properties. Some agents lose focus of the real job while marketing themselves — and that’s a mistake. Here’s why you should never sacrifice your customers’ nee… Continue reading
Drip emails, Facebook, SEO gimmicks — there are better ways to become an expert in your area. Here are a few ideas that have worked for me. Continue reading
What should the individual agent do when confronted with the swirl of funding and iBuyer activity and talk of massive change within the industry? Continue reading
Regular contributor Jay Thompson talks through a few marketing tactics agents are using that are built on lies and why it’s wrong to build your business on a false foundation. Continue reading
There are many brilliant minds guiding the industry toward a more open and dynamic atmosphere. These role models provide the vision to lead the industry forward and away from the seven deadly sins of leadership: sloth, wrath, lust, envy, pride, glutton… Continue reading
In this monthly column, Anthony Askowitz explores a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. This month: A leading broker is considering hiring one of his top producer’s main competitors, inadvertently blind… Continue reading
Rental property owners often believe that having a home warranty for their rental properties is a smart idea, but that seemingly commonsensical notion is a waste of time and money. Real estate agents should never encourage their investor clients to pur… Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: NRT’s marketing concierge for Coldwell Banker. Continue reading
Regular Inman contributor Jay Thompson talks through a variety of crimes on real estate agents and why we can’t wait for the next one to change what we’re doing. Continue reading
With discount brokerages and iBuyers on the rise, Realtors are confronted with new challenges, including fierce competition with cheaper options. Here are three techniques to incorporate into your strategy when sellers bring up the topic of discount br… Continue reading