Tag Archives: Opinion

Can’t we all just get along? Let’s stop trash-talking

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It seems that lately the rhetoric around brokerage models, a frequent discussion topic, has been ratcheted up a few notches. Those who trash-talk should stop wasting valuable time and energy, and instead, focus on themselves. Our industry doesn’t need … Continue reading →

How to ask these 2 ‘absolutely awful’ questions the right way

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Last week at Inman Connect New York 2019, Anthony Lamacchia advised a crowd full of eager real estate pros to refrain from asking these two questions: “Are you pre-approved?” and “Do you have a Realtor?” But I’m here to say you can (and should) ask tho… Continue reading →

4 lessons I learned as a plumber’s apprentice

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Sometimes, we experience chapters in our early years that turn out to be extremely transformative and beneficial for getting us through situations later in life. Horizon Realty Group COO Jeffrey Michael can attest to this as his time as a plumber’s app… Continue reading →

What Lady Gaga taught me about real estate clients

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Everyone has their quirks — for Lady Gaga it’s wearing meat dresses, and for your clients, it’s something else. Either way, everyone deserves a chance to be heard before they’re judged. Sometimes, it’s best to forego preconceived notions and approach p… Continue reading →

How to recruit top agents like the big dogs: Part 2

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For small and indie brokers to compete against the big dogs when recruiting, they must be able to articulate their strengths, uncover the agent’s motivation for leaving their present firm and provide them with concrete strategies to help them build the… Continue reading →

How to recruit top talent like the big dogs: Part 1

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Signing bonuses, big marketing budgets, 100 percent splits — the recruiting battle for agents today is fiercer than ever. Nevertheless, small and indie brokers can win against “big dogs” if they know how to leverage their strengths and capitalize on wh… Continue reading →