Tag Archives: Opinion

5 tips for becoming stronger in a down market

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A challenging market is exactly where real estate agents provide the most value, writes The Agency’s David Walker. Here’s how to become stronger as the market gets harder. Continue reading →

7 reasons you should seriously (re)consider LinkedIn

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If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers. Broker Troy Palmquist lays out the differences between Linkedin and other platforms and offers strategies for differentiating your pro… Continue reading →

Agent Outlook: Know the market so that you can translate the market

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Being able to crunch the numbers and speak about trends allows you to better interpret market movements for leads and clients in your area. Livian’s Eric Forney offers the relevant data so that you always know where to focus. Continue reading →

What our Peloton obsession has in common with the US housing boom

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Like the rise and fall of Peloton, which announced 500 layoffs Thursday, America’s geographic reshuffling has ended with high interest rates further squelching demand, Brad Inman writes. Continue reading →

Hurricane Ian’s devastating impact on Florida housing: The Real Word

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In this episode of The Real Word, hosts Byron Lazine and Nicole White sit down to discuss the impact of Hurricane Ian on Florida housing, property description mistakes and how Fed policies will affect the housing market this winter. Continue reading →

Mortgage is the new money pit for portals: Mike DelPrete

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Billions of dollars have been invested to disrupt the mortgage process — which is the path to profitability for many real estate tech companies. Continue reading →

What will agents make of Zillow’s ShowingTime+? The Real Word

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Hosts Byron Lazine and Nicole White sit down to discuss Zillow’s launch of ShowingTime+, amphibious houses, Hurricane Ian and whether high schools start too early. Continue reading →

Happier email is a cinch with Happy Grasshopper: Tech Review

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The Happy Grasshopper experience can be largely automated, but all the opportunities for input, personal editing and strategic involvement are there, which starts with what the company calls its Success Coach program. Continue reading →

Comfort can kill your business. Here’s what to watch for

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Comfort can be a killer if you’re not careful. In life you’re either growing or you’re dying. Growth and comfort can not coexist, says Jimmy Burgess. If you’re comfortable in these five areas, it might be a foretell that your business will decline. … Continue reading →

What not to write: What the latest YouTube scandal can teach you about damage control

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When Ned Fulmer ruined his nice-guy persona, he compounded the error with a truly terrible public statement that made it all seem so much worse. Find out what he did wrong (that went viral) and why coming clean makes all the difference when you’re in d… Continue reading →