Tag Archives: Opinion

Why floor plans are a real estate agent’s next big opportunity

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Transitioning from a nice-to-have marketing tool to a must-have closer, floor plans are having a moment, driven by widespread pandemic-era adoption. Continue reading →

7 open house secrets to make your listing unforgettable

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An open house is more than just a chance to get boots in the door of your latest listing. Broker Troy Palmquist offers strategies for growing your business by leaps and bounds, one weekend afternoon at a time. Continue reading →

Million Dollar Listers on balancing cameras, clients and colleagues

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There are many challenges associated with luxury real estate. MDLNYs Tyler Whitman and MDLLA’s David Parnes and James Harris share their best-kept secrets to creating balance against the chaos of selling America’s most expensive homes on camera. Continue reading →

The meaning of luxury: What agents can learn from the Kardashian homes

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Check out some of the famous family’s most iconic homes along with some of their newer real estate purchases and consider the way their homes reflect their changing brands and lifestyles. Continue reading →

BigVu offers big benefits for video marketers: Tech Review

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With direct-to-social video posting, deep content analytics and a number of tools to make videos easy to produce and edit, BigVu could have a significant role in any real estate business looking to commit to video. Continue reading →

What is the government’s role in housing? The Real Word

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This week, Byron Lazine and Nicole White discuss NAR chief economist Lawrence Yun’s recent testimony to Congress and 2022’s biggest residential real estate transactions (so far). Continue reading →

Broker Spotlight: Ryan Iwanaga, Christie’s International Real Estate Sereno

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This week the Spotlight shines on Ryan Iwanaga of Christie’s International Real Estate Sereno and his charitable foundation, Sereno 1% for Good. Continue reading →

3 tips for keeping your team profitable in today’s market

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This new market is likely going to require you to work more than before, says Livian CEO Adam Hergenrother. Make peace with that. Understand the market and then take action. By doing so, you’ll come out of the shift in an even stronger, more successful… Continue reading →

Get your team back on track! How to bust out of a plateau

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If sales have plateaued and your inbox is plagued with problems, it’s time to have a meeting of the minds and get your team back on track. CEO Chris Pollinger recommends these tips to bust out of the rut and get your team back to work. Continue reading →

Pick me! How to make yourself stand out to your dream team

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Top producing teams usually have many agents interested in joining their ranks. You are not an outsider; they just don’t know how great you are (yet)! Team leader Stephanie Lanier has the best tips to help you step into the spotlight for your dream tea… Continue reading →