Tag Archives: Opinion

Buyers are still competing. Here’s how to best help them

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Even though the market is cooling, low inventory will continue to drive competitive offers. Try these strategies to help them come out on top. Continue reading →

Don’t let the market define you: 3 ways to reset your attitude

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The recent market shift has some real estate professionals responding out of fear. Instead, writes coach Todd Duncan, dig down and get in touch with the fundamentals to develop a service-oriented approach that will win the day. Continue reading →

Zillow vs. Opendoor: Who’s doing it better right now?

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Opendoor made over 2 million offers to curious homeowners in 2021, exponentially more than ever before. According to Mike DelPrete, this highlights the growing potential of Opendoor’s top-of-the-funnel customer appeal — which is beginning to rival Zill… Continue reading →

Hit subscribe: 22 YouTube channels every agent should follow

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According to Jimmy Burgess, there’s an incredible array of content available today to help with every aspect of real estate. Whether you’re looking for tips to improve your own video marketing or are seeking out expert advice on running your business, … Continue reading →

Looking to find great media help in your office? Look for a journalist!

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Finding the perfect match for your marketing team is a huge challenge for many teams. Broker Jeff Lichtenstein recommends hiring journalists to fill the gaps and grow your business. Continue reading →

In a shifting market, leadership and communication are key

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In this week’s video column, @properties Christie’s International Real Estate executives Amy Corr and Kevin Van Eck provide suggestions on what brokers, owners and team leaders can do to market-proof their brokerage, business and agents. Continue reading →

It’s time to audit your team’s tech stack and systems. Here’s why

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No matter what the changing social and economic environment brings, running an efficient real estate business is key to staying competitive. The right tech stack has the power to transform the way we conduct our day-to-day business and communicate with… Continue reading →

An economist’s take on what can be done about housing affordability

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There are currently 45 million Americans aged between 25 and 34 — and most aspire to homeownership. However, according to Windermere Real Estate Chief Economist Matthew Gardner, the massive price growth many of us have benefitted from over the past sev… Continue reading →

Team(b)erage: The solution for scaling indie agents

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Teams are not for everyone, writes Adam Hergenrother, and yet, many independent agents don’t necessarily want to reinvent the wheel. Teamberages are the middle way for anyone who is driven, growth-minded, and willing to put in the work. Continue reading →