Tag Archives: Pricing

The shifting market will slow prices down — but won’t stop them cold

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The market is reaching a turning point in which price reductions are more common. But that doesn’t mean homes can’t still appreciate in value. Continue reading →

‘Time for a price reduction’: Having the tough conversation with your sellers

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Despite appearances to the contrary, robust seller’s markets don’t last forever, according to author and coach Bernice Ross. Now is the time to start using the various AVMs to prepare to persuade your sellers to lower their prices and avoid getting cau… Continue reading →

How to price properties in a wildly fluctuating market

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As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here’s how to keep up with your local market and help your clients make the best decision p… Continue reading →

Get top dollar fast: 10 things sellers need from their agents now

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As we transition out of an intense seller’s market, agents need to dust off the fundamentals and adapt them to the local market, property types and sellers to give their clients the back-to-basics guidance they need right now. Here are 10 things seller… Continue reading →

Bidding wars are cooling off: How to prepare for a shift

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What happens when the market starts to tilt in buyers’ favor? Here’s what agents need to be thinking through, preparing for and learning about to better serve their future clients. Continue reading →

How to couch armchair expert advice

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Knowing how to combat misguided viewpoints with vetted knowledge and confidence is vital. Here are eight scenarios you are likely to encounter and how to contend with them. Continue reading →

10 pandemic-tested truths about homebuying

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Multiple offers, super-low inventory, skyrocketing values and lots of competition from cash buyers have made the current real estate climate both a blessing and a curse. Through that, a few real estate concepts were put to the test. Here’s what lasted. Continue reading →

How to deal with a ‘Listing Impossible’

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Regardless of the price range you serve, sooner or later you’ll get stuck with what seems like an impossible listing because the sellers refuse to do what’s needed to get the property sold. CNBC’s new series “Listing Impossible” is packed with takeaway… Continue reading →

5 myths your sellers probably believe

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What the data says, what an agent recommends and what the seller wants are often three different things. Here are five of the biggest discrepancies between expectations and reality. Continue reading →

Winter slowing you down? Here’s how to sell faster (and for more)

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Just because the fall market has frozen doesn’t mean your sales have to languish. Here’s how to sell listings like they’re hot even during the chilliest time of year. Continue reading →