Tag Archives: Pricing

How to couch armchair expert advice

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Knowing how to combat misguided viewpoints with vetted knowledge and confidence is vital. Here are eight scenarios you are likely to encounter and how to contend with them. Continue reading →

10 pandemic-tested truths about homebuying

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Multiple offers, super-low inventory, skyrocketing values and lots of competition from cash buyers have made the current real estate climate both a blessing and a curse. Through that, a few real estate concepts were put to the test. Here’s what lasted. Continue reading →

How to deal with a ‘Listing Impossible’

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Regardless of the price range you serve, sooner or later you’ll get stuck with what seems like an impossible listing because the sellers refuse to do what’s needed to get the property sold. CNBC’s new series “Listing Impossible” is packed with takeaway… Continue reading →

5 myths your sellers probably believe

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What the data says, what an agent recommends and what the seller wants are often three different things. Here are five of the biggest discrepancies between expectations and reality. Continue reading →

Winter slowing you down? Here’s how to sell faster (and for more)

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Just because the fall market has frozen doesn’t mean your sales have to languish. Here’s how to sell listings like they’re hot even during the chilliest time of year. Continue reading →

Timing is everything! How to persuade sellers to make repairs before it’s too late

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It’s often an uphill battle to convince sellers to make repairs, especially if they don’t see any issues with their home as is. But there are three moments in a transaction where your chances of success soar. Here’s how to take advantage of those oppor… Continue reading →

Here’s why you should price your listings in multiples of $10K

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The rules of pricing properties are changing, yet most agents continue to use the same pricing approaches that the industry did 50 years ago. Are you making this costly mistake on your listings? Continue reading →

Facing a buyer’s market? 5 pivots listing agents must make

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Based on the numbers and our personal experience of a larger number of prospects shopping but not buying, we suspect the seller’s market is about over. Here are five areas listing agents need to rethink and focus on when buyers are calling the shots. Continue reading →

Can’t we all just get along? 3 tips for establishing mutual respect

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When thinking about the deals completed with good karma still intact, it seems like one thing is always a factor: mutual respect. Here are three tips for ensuring both sides are making nice, playing fair and still happy to work together in the future. Continue reading →