Better property descriptions can help you sell more homes this spring

It’s time to implement superior copywriting techniques in the real estate space to help connect with buyers logically and emotionally. Continue reading

Hurricane Ian’s devastating impact on Florida housing: The Real Word

In this episode of The Real Word, hosts Byron Lazine and Nicole White sit down to discuss the impact of Hurricane Ian on Florida housing, property description mistakes and how Fed policies will affect the housing market this winter. Continue reading

Studeo adds automated storytelling feature to real estate arsenal

Studeo, a marketing presentation software company for real estate, has introduced natural language processing to its products. It uses NLP to analyze the contents of your listing photos and produce narrative descriptions for each page of a presentation. Continue reading

5 listing description mistakes you’re probably making

Your ho-hum property descriptions might be undermining your marketing. Avoid these common mistakes to make your next description pop. Continue reading