Watch: How to hire a virtual assistant to cold call homeowners for seller leads

In this week’s episode of Keeping it Real, we dive deep into the data around o prospecting homeowners directly over the phone. Continue reading

Feeling overwhelmed? 12 systems to automate your business growth

Your ability to systematize your efforts and build powerful processes directly impacts your success. To fuel your growth and ensure your real estate business fires on all cylinders, use these 12 real estate agent tips and systems. Continue reading

Want to be better at prospecting? 10 traits and strategies to adopt

As real estate agents, we are sales professionals. We find customers, we talk to customers, we serve customers. If we are trying to skip any of those steps, we are not doing our jobs. Here are the attitudes and behaviors of the best sales professionals. Continue reading

A Coldwell Banker broker shares what it’s like to be a seller right now

Kris Darwin, a Coldwell Banker sales manager in Louisiana, shares how an agent’s sales pitch taught her an important lesson about relationships and empathy. Continue reading

The customer buys you first

We in the real estate industry deal with a mountain of technology and an avalanche of information. We shovel through big data in the hope of wowing our potential customers, but I believe the thing that really matters is our ability to relate to people. Continue reading

Keeping It Real: How to master the art of execution

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer goes through the vital steps of following through.  Continue reading

The secret to fostering team accountability

Creating a culture of accountability is the single most important key to increasing the per-person productivity on your team. This one system has surpassed anything else in efficiency and effectiveness in Chris Pollinger’s 25 years in real estate. Continue reading

How to incentivize your team (without carving into your split)

Here’s how Nicole Lopez, founder of True Houston Real Estate, motivates her team by giving them what matters most and has a little fun in the process. Continue reading

What the Super Bowl halftime show and real estate have in common

As Jay Thompson watched the Super Bowl halftime entertainment, he couldn’t help but think about the striking similarities between the show and the real estate business. This thought stream invoked the four P’s that it takes to make it in this industry,… Continue reading

5 reasons agents don’t hire help when they should

So many agents want to grow their businesses, but they hesitate when it comes to hiring help. Here’s a look at why and how it stifles their potential. Continue reading