Trust is your competitive edge. Most agents earn it the wrong way

In a market with fewer clients and more competition, trust is the ultimate differentiator for real estate pros, Better Homes and Gardens President Ginger Wilcox writes. Continue reading

Jason Haber: Our industry deserves better and fewer real estate agents

The co-founder of the American Real Estate Association, a competitor to NAR, told Inman his upstart trade organization has held two recent events and started talks with potential sponsors. Continue reading