NAR highlights unseen work of Realtors in new ad campaign

The 1.47-million member organization seeks to show consumers that “agents who are Realtors do more than open doors” with its slate of new ads. Continue reading

The biggest mistake most real estate agents make after closing

Real estate professionals often feel like closing a deal signals the end of the process, Kevelyn Guzman writes, but the post-closing relationship is where reputation, referrals and repeat business are born. Continue reading

Why real estate tech needs the human touch

Think about your iPhone. Now think about Amazon. What do they have in common? Both are feats of engineering and technology. They provide convenience and reliability. But both also offer something else beyond the technology: an excellent customer experi… Continue reading

Closing techniques every sales expert should know

Confidence comes from knowing what to say, when to say it and how to say it. So what happens when you raise your confidence in sales situations? Lots of good things, that’s what! Continue reading