The Real Brokerage reaches 25K-agent milestone

After adding 1,000 agents per month in 2024, Real said January could become its most productive hiring month in company history. Continue reading

Feeling stuck? Here’s how to build true momentum in 2025

Need a little wind in your sails? Real’s Jimmy Burgess shares momentum-building strategies to help real estate agents move forward onstage at Inman Connect New York 2025. Continue reading

Austin’s Spyglass joins Real under Private Label model

Spyglass is coming aboard via the Private Label program, which gives independent brokerages access to Real’s internal software solutions and its cascading efficiencies while sustaining their existing consumer-facing brand. Continue reading

ADUs take center stage as Los Angeles housing goes up in smoke

As wildfires rage across California, destroying over 9,000 homes and displacing thousands of residents, accessory dwelling units (ADUs) have emerged as a critical housing solution five years after being approved in Los Angeles. ADUs, also known as gran… Continue reading

LA communities face devastation amid slew of historic wildfires

LA-area agents on Wednesday told Inman that they were checking in on clients and keeping an eye on evacuation orders while lamenting the “catastrophic” toll the wildfires were taking on the community and real estate market. Continue reading

25 Instagram accounts to follow for learning and laughter in 2025

Education, inspiration and entertainment: You’ll find it all on Instagram. Jimmy Burgess shares the 25 must-follow accounts tailor-made for real estate agents in 2025. Continue reading

The Real Brokerage posts revenue gain as recruitment soars in Q3

The Real Brokerage added more than 2,000 new agents in the third quarter while revenue rose to $372.5 million, according to quarterly earnings Thursday. The company posted a net loss of $2.5 million. Continue reading

Lofty changes reflect structure of ‘modern brokerage’

Lofty offers a wide-ranging selection of solutions for the real estate space, offering web-based experiences for agents, teams and standalone brokerages alike to automate marketing, better nurture leads and manage deals. Continue reading

Real unveils resources to train agents on settlement changes

Materials include a guidebook on the post-settlement landscape, publicly available training sessions and more ahead of Aug. 17 deadline. Continue reading

Sharran Srivatsaa says this is what agents should be doing with AI

President of The Real Brokerage says agents are living in a “small hinges swing big doors” world and that Inman Connect Las Vegas can help them learn a little skill that can move the needle a lot. Continue reading