Is real estate actually a service business? The answer might be costing you listings

Consumers are attracted by great products but retained by great service. Zac Kennedy breaks down how to mentally “click” between being a ruthless product marketer and an empathetic service provider. Continue reading

Referrals you never see coming: The lesson every agent needs

You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions. Continue reading

In like a lion: 10 ways to grab market share this spring

You don’t need to hustle harder this spring, broker-owner Amy Stockberger writes. You need to systematize smarter to develop repeat and referral real estate clients as the foundation of your business. Continue reading