5 newbie marketing tactics that make you seem experienced

Almost everyone starts out their real estate career by reaching out to their sphere of influence, sending a business card and a handwritten note. Here are five strategies that will allow you to make those same contacts while emphasizing what you have d… Continue reading

Searching for a mentor? Look for these 11 qualities

Not all agents and brokers are cut out to be mentors. Some are too busy to teach, and others are too “old school” to think outside of the box. When mentally vetting candidates, here are some must-have characteristics a mentor should possess. Continue reading

Why ‘there’s no such thing as bad publicity’ is wrong

You know the phrase, “There’s no such thing as bad publicity”? If you’re a firm beliver in it, you’re in for a surprise. In his weekly column, Jay Thompson explains why he immediately thinks: “What a load of bulls**t” every time he hears it. Continue reading

Agent’s reputation, social media matter most to clients: study

The latest J.D. Power Home Buyer/Seller Satisfaction Study found that the single most important reason for selecting a real estate company is its reputation. Continue reading