American Real Estate Association hires Mary-Frances Coleman as inaugural executive director

Real estate vet and legal expert Mary-Frances Coleman is the association’s first executive director. She said one of ARA’s biggest challenges will be dealing with the “that’s the way it’s always been done” mentality. Continue reading

Douglas Elliman joins upstart American Real Estate Association

The NAR alternative also announced that Douglas Elliman CEO Michael Liebowitz has joined its management board, and that the association is adopting the acronym “ARA.” Continue reading

American Real Estate Association partners with RLTYco

With the partnership, RLTYco CEO and cofounder Briggs Elwell will join the association’s board, and agents who subscribe to RLTYco will also have access to AREA membership through the company’s suite of services. Continue reading

Commission advances keep some agents afloat while sinking others

Commission advance companies are booming as a lifeline for real estate agents who can’t afford to wait for closing day. While these services offer financial assistance, they often come with costly strings attached. Continue reading

Ricky Carruth joins RLTYco as ambassador following series A

Carruth will be spreading the word about RLTYco’s commission advance, tax, legal, and healthcare network services for agents on his social channels and through his agent training and education programs. Continue reading

Loft47, Upfront ease credit access with Liquid

Loft47 is brokerage software for better oversight of commissions and Upfront assists agents with access to credit and financial assistance. The two have worked together to build a new product called Liquid. Continue reading