WATCH: Make sure you get the most out of your lead gen spend

It takes much more than a large budget to experience a return on investment that’s worthwhile. Hear from the experts who have honed their processes on what it really takes here. Continue reading

How to make sure your agents get the most for your lead gen buck

Watson Realty ERA President and CEO Ken Carter and BHGRE Company Lead Generation Director Jason Oberman shared what broker-owners can do to receive a better return on lead generation investments onstage at Inman Connect New York. Continue reading

4 tips for guiding clients through their first investment property

“Some people just want a check in the mail while other want to know who’s coming into their home,” Amie Quirarte said. Continue reading

‘This is not an unhappy ending’: Mark Choey on life after Climb

Climb Co-Founder Mike Choey reflects on how the firm grew from two guys in a loft to a top national brokerage before being shuttered earlier this year. Continue reading

WATCH: Top agents will quadruple peers in digital marketing spend

Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer at Inman Connect New York. Continue reading

Top agents will quadruple their peers in digital marketing spend

Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer at Inman Connect New York. Continue reading

How to succeed in a slow market

“Change and disruption have become such buzzwords that it’s easy to lose sight of the fact that there are things that stay the same in the business,” Warburg Realty CEO Frederick Warburg Peters said. Continue reading

‘HGTV generation’ still wants agents

Consumers are more empowered then ever today, but real estate industry leaders still believe agents will be able to thrive over the next decade. Continue reading

5 steps to building a database that yields million-dollar deals

At ICNY 2020, brothers and luxury agents Roh and Ramin Habibi share how robust client databases keep their multi-million dollar businesses going. Continue reading