3 essential social media platforms for newbie agents

When it comes to social media, it’s a bit of a jungle out there. To help new agents suss out what’s crucial, here are the top three platforms and some tips for how to make it all work with your marketing plan. Continue reading

Realtor.com lays off Arizona sales team, consolidates in California

The team in Scottsdale had been working on realtor.com’s lead generation and marketing products, which are geared toward real estate agents. Now, all those sales efforts at realtor.com will be consolidated into an office in Westlake Village, California… Continue reading

Redfin’s new agent-free service hits regulatory snag

Redfin Direct, a pilot program that allows consumers to make direct offers on homes listed by real estate brokerage Redfin online without being represented by a buyer’s agent, is violating a regulation regarding agency disclosure, according to a Massac… Continue reading

Same-sex couples face discriminatory lending practices: Study

Same-sex couples were 73 percent more likely to be rejected for mortgages than heterosexual couples, according to an Iowa State University Ivy College of Business analysis. The study looked at home loans granted over a quarter of a century between 1990… Continue reading

Company that eliminates security deposits ‘locks’ in new partner

LeaseLock replaces security deposits with monthly fees and believes its new insurance partnership shows that the industry is embracing its business model. Continue reading

What is company culture? An indie broker-owner gives his 2 cents

Regardless of what type of brokerage you belong to, culture makes a big difference in how a business operates. In fact, a company’s culture can make or break its success. How do you find a culture that’s right for you? Regular Inman contributor and ind… Continue reading

READ: Justice Department’s letter to CoreLogic demanding MLS info

Inman has obtained a letter from the Department of Justice requesting information on multiple listing service data from CoreLogic, a California-based financial services and analytics firm. Continue reading

Moving to a new market? Here’s how to start on the right foot

To offer your clients the most valuable service, you have to learn everything your prospects might want to know about your new market. If you find yourself starting over, here are some tips to make it a little bit easier. Continue reading

Why don’t we think about clients’ specific needs?

Other than that narrow exception that agents make for first-time homebuyers, agents don’t think of clients as having specialized needs that require customized solutions. Instead, agents provide a cookie-cutter approach to standardized service with the … Continue reading