RealScout gains major partners for buyer data-sharing initiative

A trio of real estate brokerages are undertaking an initiative to share buyer data and habits among fellow brokerages with the help of RealScout. Continue reading

Cloud CMA’s iBuyer feature has legs

W&R Studios now seeks to patent iBuyer Connect and make it available to Cloud CMA users across the country, potentially helping further integrate real estate agents into the growing iBuyer ecosystem. Continue reading

Is your email rubbing clients the wrong way?

A funky email address like NoTanLines@swimnaked.com might be OK for personal use, but do you really want customers to see that? Probably not, but many real estate agents use their personal email addresses when communicating with consumers, and it’s lik… Continue reading

Barking up the right tree: How dogs can give your marketing a boost

Charles Hardy, an experienced, passionate dog-lover and founder of a website that helps dog-lovers care for their companions — shares his expertise on understanding the needs of pet owners as well as useful tips for getting ahead of this under-tapped m… Continue reading

‘Best of Zillow’ Premier Agent platform to unlock new consumer data

Zillow will start tracking consumer feedback and presenting it to Premier Agents who advertise on the platform to enhance their approach. The new program, “Best of Zillow,” which will reward the agents with the best track records, was announced at the … Continue reading

How much did Compass pay for Pacific Union International?

There’s been a lot speculation about how much Compass paid for Pacific Union International, but, following an earnings call last week, we have some answers. Continue reading

‘The status quo is broken’: How data debacle threatens us all

Many companies and organizations are building their own databases and platforms. Traditions are under siege. Confusion reigns as I watch the balkanization of our industry. Continue reading

These are the trends that will dominate real estate in 2019

Tremendous opportunities lie ahead for real estate professionals — but also risks, slowdowns, and potentially difficult transitions. Continue reading