In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: getting the max ROI from your online marketing. Continue reading
Pricing a property is a real skill no matter the niche, but it can be especially tricky in the luxury market. That’s why we got some of the top luxe agents to share how they work through pricing with high-net-worth sellers. Continue reading
In this video, Jordan Scheltgen describes five ways to effectively market a real estate listing, taken straight from the playbooks of top producing agents. Continue reading
Voice recognition technology will be the most powerful computing step change we’ve experienced since the launch of the iPhone. Why is it so powerful, and how can it help real estate agents? Continue reading
Last week at the C.A.R. real estate summit, a Realtor gave a rousing speech about problems with the homeless. And while she acknowledged the need for compassion, she described the woes it creates for her community. She blasted local leadership for not … Continue reading
A group of hard-charging, investor-entrepreneurs who have built some of the world’s most iconic tech companies have launched a multi-pronged assault on the real estate industry. Continue reading
In-House Realty, a sister company to lending giant Quicken Loans is rebranding as “Rocket Homes,” and launching a new consumer-facing home search site in its first step to creating an end-to-end homebuying platform. Continue reading
Do you know how an ultra-wealthy resident of “Richistan” differs from a “Millionaire Next Door”? Understanding the psychology of each group is the key to attracting and keeping ultra-high-net-worth clients. Continue reading
If you are in need of a reboot for your property marketing, look no further. These eight gorgeous property websites have all the inspiration you need to elevate your next listing on the web. Continue reading
Here are seven guidelines that hit on the major items an MLS might consider for the protection of the MLS value proposition while adopting one or more alternative input and maintenance (AIM) products. Continue reading