For the win! 5 tips for mastering the listing presentation

Price and marketing expertise are key to building trust and showing your value with a well-thought-out listing presentation, broker Nick Schlekeway writes. Continue reading

A 9-step ‘listening’ consultation to help you talk to sellers post-Aug. 17

Be prepared for a listing appointment at a moment’s notice. Have the tools at your fingertips, take notes, build connections, and stay focused on what’s best for the seller, Bernice Ross writes this week. Continue reading

My No. 1 secret for effective listing conversations without rote scripts

If scripts feel inauthentic and too “salesy” for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today. Continue reading