Lesson Learned: Stay true to yourself to attract your ideal clients

 Find out what Miami Beach luxury agent Anna Sherrill has learned as she’s grown and what she’d tell a new agent just starting out in the business. Continue reading

Balance franchise brand autonomy with consistency

Commit to your franchise’s brand standards while keeping your own individual identity to build a real estate business that resonates both locally and globally, The Agency’sTara Scholl-Gettles writes. Continue reading

One client can be a catalyst for your whole real estate career

Luxury broker Filippo Incorvaia shares the story of how one residential client set the stage for a career shift and led to a host of new referrals. Continue reading

Is speed to lead dead?

The best real estate lead isn’t always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that’s best for both you and your potential client. Continue reading

Attorneys, consumer groups have got eyes on agents: The Download

Everyone — from Michael Ketchmark to the consumer advocates behind Moehrl — is letting agents know that they’re under scrutiny as they implement the new rules of buyer agreement and (not) commission-sharing. Continue reading

Be very demure, very mindful of viral social media micro-trends

Trainer Rachael Hite breaks down the latest viral TikTok trend and gives guidance on whether real estate agents should hop on the bandwagon. Continue reading

Be a trusted real estate ally for women clients in today’s market

Women’s real estate advocate Bobbie Wasserman shares strategies for overcoming hurdles and obstacles that sometimes block women from optimizing the financial potential of real estate ownership. Continue reading

How new luxury agents create high-end vibes and don’t break the bank

Establishing yourself as a luxury real estate agent doesn’t have to cost more, broker Tara Meier writes. It’s about a simplified aesthetic and a strong sense of your value proposition. Continue reading

A SIMPLE plan that can change your life and business forever

Anytime is a good time to change your life and the way you do business for the better, Jimmy Burgess writes. Find out what it takes with this “simple” plan. Continue reading