Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. Continue reading
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes. Continue reading
Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively. Continue reading
Commit to these lead generation, nurture and conversion frameworks for the next 90 days, and you won’t just feel busier, Jimmy Burgess writes. You’ll feel balanced. Continue reading
AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading
The real estate industry has survived recessions, financial crises, pandemic shutdowns and rate spikes, Darryl Davis writes. A commitment to being genuinely useful to the people you serve, regardless of what the market is doing, is the reason. Continue reading
The Rev. Jesse Jackson’s death marks the end of an era in U.S. civil rights movement leadership, but his warnings about predatory lending remain urgently relevant, Dr. Lee Davenport writes. Continue reading
In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage. Continue reading
The agents who become exceptional negotiators aren’t the ones who took the most courses, Nick Schlekeway writes. They’re the ones who treat every conversation like practice. Continue reading
The agents who thrive in 2026 won’t be the ones who close the most transactions, coach Darryl Davis writes. They’ll be the ones who close them without legal exposure. Continue reading