Olympic backlash and brand pivots spotlight the power of perception

Culture is moving faster than ever, and perception can shift in minutes. Across sports, streaming, retail and content, one theme stands out: scrutiny. Here’s what that means for professionals navigating a cautious consumer and a hypervisible marketplac… Continue reading

Compass-Anywhere, Gary Keller, eXp earnings: Inman Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Rethinking your CMA: What today’s market demands

The pricing conversation isn’t about convincing sellers you’re right, coach Darryl Davis writes. It’s about coaching them to make the best decision with their own eyes. Continue reading

Busy but broke: Where new agents waste their time

Ashlee Jankovich writes that new real estate agents must learn to protect their time and focus on the activities that matter most to keep their business on track. Continue reading

Why too many brokers are wasting money on AI (and what they should be doing instead)

The real estate firms that flourish will be those that treat AI as an extension of sound operational design, The Agency’s Zane Burnett writes. Continue reading

Cutting through the rhetoric: What the economy really tells us about real estate in 2026

Based on the data, real estate is not in a boom cycle, coach Darryl Davis writes. It’s not in a crash cycle. It’s in a recalibration cycle. Continue reading

The real money in real estate isn’t just commissions 

Coldwell Banker Warburg’s Kevelyn Guzman breaks down ancillary income streams for agents, including referral networks, investments, speaking and content. Continue reading

5 telltale signs an agent has ‘commission breath’

An agent’s single-minded focus on commission only can bring chaos to a brokerage, managing broker Derek Carlson writes. Here’s what to watch for when you’re recruiting top talent. Continue reading

Being found in the age of AI: The collapse of the ‘I’m the best’ era

Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. Continue reading