How to build a powerful personal brand to attract and retain clients
Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes. Continue reading
Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes. Continue reading
Culture is moving faster than ever, and perception can shift in minutes. Across sports, streaming, retail and content, one theme stands out: scrutiny. Here’s what that means for professionals navigating a cautious consumer and a hypervisible marketplac… Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading
The pricing conversation isn’t about convincing sellers you’re right, coach Darryl Davis writes. It’s about coaching them to make the best decision with their own eyes. Continue reading
Ashlee Jankovich writes that new real estate agents must learn to protect their time and focus on the activities that matter most to keep their business on track. Continue reading
The real estate firms that flourish will be those that treat AI as an extension of sound operational design, The Agency’s Zane Burnett writes. Continue reading
Based on the data, real estate is not in a boom cycle, coach Darryl Davis writes. It’s not in a crash cycle. It’s in a recalibration cycle. Continue reading
Coldwell Banker Warburg’s Kevelyn Guzman breaks down ancillary income streams for agents, including referral networks, investments, speaking and content. Continue reading
An agent’s single-minded focus on commission only can bring chaos to a brokerage, managing broker Derek Carlson writes. Here’s what to watch for when you’re recruiting top talent. Continue reading
Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. Continue reading